2025 CAMPAIGN RESULTS
HIGHEST REACH IN BMMH WEEK HISTORY
.png)
10 Vendors · 7 Sponsors
National & International Participation
Past participants have included the White House Maternal Health Council, national organizations, and global partners.
ABOUT
SHADES OF BLUE PROJECT
Breaking Cultural Barriers in Maternal Mental Health
Based in Houston, Texas, the Shades of Blue Project supports women of color and families experiencing postpartum depression, anxiety, and related maternal mental health challenges. The organization provides community resources, mental health advocacy, treatment support, and connections before, during, and after childbirth, serving communities locally and globally.
Our work is grounded in three core principles:
Acknowledge - Recognizing and validating the maternal mental health experiences of women of color
Respect - Honoring the full humanity and lived experience of every mother
Support - Providing comprehensive, community-rooted care and resources year-round
“For this work to grow and remain sustainable, we need strong partners who are willing to stand with us and invest in what works.”
Kay Matthews, Executive Director, Shades of Blue Project
2026 OFFICIAL THEME
ROOTED IN LEGACY
“Honoring Our Stories, Healing and Thriving Together for Generational Impact”
For 2026,
We invite our community to pause, reflect, and grow while acknowledging the deep roots that connect us across generations. This theme reminds us that every story, every struggle, and every victory is part of a larger tapestry of resilience and transformation.
We honor the mothers, grandmothers, and families who paved the way, and we stand committed to healing the systems that have caused harm. Through storytelling, advocacy, art, and collective action, we nurture spaces where Black women and families can thrive mentally, emotionally, and spiritually.
Together, we are honoring our stories, healing, and thriving for generational impact.
WHAT YOUR SUPPORT MAKES POSSIBLE
Why Continued Investment Matters
BMMH Week moves beyond visibility alone, creating a trusted entry point for conversation, education, and resource-seeking around Black maternal mental health.
Awareness That Converts to Action
1
The week's partner ecosystem reflects a platform that can engage advocates, providers, organizational leaders, and sponsors around a shared maternal mental health agenda.
Cross-Sector Credibility
2
More than $100,000 raised in 2025 means more capacity to provide comprehensive resources and extend the work well beyond a single week of programming.
Resource Sustainability
3
Shades of Blue connects public awareness with direct support, mental health advocacy, treatment, and community care before, during, and after childbirth, 365 days a year.
Year-Round Mission Alignment
4
THE BLACK MATERNAL MENTAL HEALTH SUMMIT
A Gathering of Leaders, Practitioners & Advocates
The Summit brings together diverse voices from healthcare, public health, research, community-based organizations, and advocacy groups, all united around improving outcomes for Black mothers and families. Vendors, practitioners, and organizations share resources, tools, and services designed to support mothers at every stage of their journey.
Attendees at the 2025 BMMH Week Summit spanning healthcare, public health, research, and advocacy
Vendors sharing resources, tools, and services designed to support mothers and families
Sponsors whose support helped expand access, strengthen programming, and ensure continued growth
Highest-reach BMMH Week campaign in Shades of Blue Project history (2025)
Why invest in BMMH Week 2026?
It sustains a trusted platform for Black maternal mental health awareness and education
01
It strengthens the ability to provide comprehensive resources and community-rooted support beyond a single campaign week
02
It advances partnerships that move care toward systems that are more accessible, respectful, and responsive
03
It positions your organization alongside a platform with strong public traction, credible partnerships, and clear national reach
04
2026 BMMHW EVENTS CALENDAR
Explore the official calendar for Black Maternal Mental Health Week 2026, taking place July 19–25. This weeklong lineup includes storytelling experiences, virtual conversations, the launch of National Rest, Repair & Resistance Day, the Leadership Retreat, the Black Maternal Mental Health Summit, and a community-centered Family Fun Day.
Download the calendar to see how you can join us, support the movement, and be part of #TheConversationContinues.
OUR VALUED SPONSORS
Thank You For Your Support
2025 Sponsorship Package
Theme: Building an Accountable Village: Providing Sustainability and Generational Impact Through Inspiration, Nourishment, and Mindful Awareness
Join the Shades of Blue Project as a valued partner for Black Maternal Mental Health Week 2025 (BMMHW25) — a nationally recognized campaign dedicated to raising awareness, centering Black voices, and advocating for equitable maternal mental health care.
Taking place July 19–25, 2025, this year's week-long series of transformative events, community actions, and digital campaigns invites partners to help us build an accountable village—one that champions mental wellness, honors every birthing story, and supports long-term healing and systemic change.
Why Sponsor BMMHW25?
As a sponsor, you’ll:
-
Amplify your commitment to advancing racial equity in maternal health.
-
Gain national visibility through a multi-platform campaign reaching thousands of individuals, families, health providers, and advocates.
-
Engage directly with grassroots organizations, policy leaders, and community-based change agents.
-
Support programming that centers lived experience, peer-led care, cultural healing, and intergenerational wellness.
.avif){kind=logo}
.avif)
.avif){kind=logo}
